Sustainability & Quality

Vogelperspektive auf einen dichten, grünen Wald mit zwei großen Fußabdrücken, die wie klare Seen geformt sind und Nachhaltigkeit symbolisieren. Die Fußabdrücke heben sich in Blautönen ab und wirken, als wären sie in die Waldlandschaft eingebettet, was die Verbindung von Mensch und Natur darstellt.

FeetF1rst is revolutionizing shoe purchasing with state-of-the-art 3D scanning technology and specially developed software that captures your individual foot shape in seconds and provides precise fit recommendations. This innovation significantly reduces the return rate in online retail, which is currently over 50%. Fewer returns mean fewer CO₂ emissions, less waste and a more sustainable shopping experience. At the same time, you benefit from more comfort and higher customer satisfaction.
In brick-and-mortar retail, FeetF1rst optimizes the shopping experience with interactive solutions that enable customers to make the right choice for their feet. Complemented by comprehensive services that can be used over the long term without any additional effort, FeetF1rst is setting new standards in the shoe industry.
The company places great emphasis on sustainability, cooperates with regional partners and offers a repair service to extend the life of the products. This commitment to individual fits, high quality and durability creates a sustainable, comfortable and fashionable shopping experience.

1 2

Perspektivaufnahme von Beinen in robusten Schuhen, die sich schnell über einen Waldweg bewegen. FeetF1rst – für Schuhe, die jedes Abenteuer mitmachen.

WITH FEETF1RST YOU REDUCE YOUR CO₂ FOOTPRINT AND SUPPORT A SUSTAINABLE FUTURE.

Ein Mann geht durch einen Waldweg, umgeben von hohen Bäumen und dichter Vegetation. Er trägt sportliche Kleidung und scheint die Natur zu genießen.

How FeetF1rst reduces the return rate

The variety of shoe sizes and fits is enormous – even with the same size, brands or even models differ significantly and make simple shoe shopping almost impossible.

This leads to many bad purchases and a high number of returns. We want to change that with the FeetF1rst app: Our 3D scanning technology records precise foot measurements and allows you to try on shoes virtually before ordering them.

This is how we guarantee the perfect fit, the right size recommendation and reduce returns sustainably. Fewer bad purchases, more comfort - FeetF1rst makes it possible.

Forecast for the return rate

The return rate for shoes in online retail is currently over 50% , making it the highest of all returns.

FeetF1rst predicts to reduce this rate to 15-20% with precise fit recommendations, with the long-term goal of reducing it to just 5%.

Retourenstatistiken

Die aktuelle Retourenquote beträgt 50%, während die prognostizierte Quote bei 15% liegt.